Sales Enablement: Taking an Audience-Centric Approach Webcast Replay

June 6, 2017

When an organization evolves its go-to-market approaches from product-centric to audience-centric, the sales force must be brought along, or it will be unable to continue audience-based conversations that are initiated by marketing.

In this webcast, we will demonstrate the elements of a sales enablement program that are impacted when an organization makes a shift from product-centric to audience-centric selling.

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Marketing Transformation: Dialing Up an Audience-Centric Approach Webcast Replay
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Watch this to learn how an organization transforms from product-centric myopia to an outward-looking approach.

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