The importance of post-sale customer engagement has piqued the interest of most b-to-b organizations, but the post-sale customer journey can seem endless and confusing without a way to connect and measure the elements of customer engagement. To justify continued investments in customer engagement, organizations must be able to quantify its impact on the overall business. This process becomes daunting when the various ways to measure engagement are presented in completely different ways and incompatible formats.
In this replay, we share the SiriusDecisions Customer Engagement Model, a best practice approach to measure the quality of customer relationships using standard business measures as well as customizable metrics that can be adapted to each organization’s unique situation.
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