May I Have This Dance: Delivering a Seamless Transition From Buyer to Customer Experience Webcast Replay

February 13, 2019

B-to-b organizations spend a great deal of energy tracking, understanding and managing the buyer’s journey with the expectation that the buyer-centric approach will lead to a sale. But if they don’t apply that same rigor to creating a customer-centric post-sale experience, those same organizations miss opportunities for growth, reduced churn and profit.

Previous Article
Moving From On-Premises to SaaS: Product Management Implications Webcast Replay
Moving From On-Premises to SaaS: Product Management Implications Webcast Replay

In this webcast replay, we discuss the key product management differences between on-premise software and s...

Next Item
Don’t Sideswipe Customers Because of Blind Spots Webcast Replay
Don’t Sideswipe Customers Because of Blind Spots Webcast Replay

Once considered two separate paths, the buyer’s journey and the customer lifecycle are now inextricably lin...