Planning for the upcoming fiscal year can be a daunting initiative for many b-to-b leaders. It’s easy to fall back on the tactics that were executed in the previous year, instead of considering new shifts in the market and insights on what’s working for other organizations.
Marketing leaders rely on dynamic information from multiple sources to navigate their organizations into the future. In the short term, they must absorb and process information to make day-to-day decisions. Over the longer term, they must transform their organizations by interpreting the dynamic and interconnected landscape of social and cultural shifts, accelerating technological innovation and shifting business requirements.
In this replay, we describe five trends that will affect the priorities of CMOs and marketing leaders in 2020.
Introduction to the Campaign Framework Webcast Replay
This webcast replay will introduce the SiriusDecisions Campaign Framework and Campaign Implementation Process.
2019 Summit APAC: Agenda Preview Webcast Replay
In this 10-minute replay we reveal what's new for this years Summit!