Marketing Executive Strategies: Planning 2020 Webcast Replay

September 5, 2019

Planning for the upcoming fiscal year can be a daunting initiative for many b-to-b leaders. It’s easy to fall back on the tactics that were executed in the previous year, instead of considering new shifts in the market and insights on what’s working for other organizations.

Marketing leaders rely on dynamic information from multiple sources to navigate their organizations into the future. In the short term, they must absorb and process information to make day-to-day decisions. Over the longer term, they must transform their organizations by interpreting the dynamic and interconnected landscape of social and cultural shifts, accelerating technological innovation and shifting business requirements.

In this replay, we describe five trends that will affect the priorities of CMOs and marketing leaders in 2020.

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