Keeping Score To Win With Customer Adoption Marketing: Lessons from Ariba's Journey Webcast Replay

December 17, 2015

Learn how to deliver growth from existing customers by utilizing customer adoption marketing as a more efficient growth strategy and hear from Ariba about their successful journey with this approach and how it resulted in increased transaction size and improved adoption.

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Improved Measurement and Alignment with the Rearchitected Demand Waterfall Webcast Replay
Improved Measurement and Alignment with the Rearchitected Demand Waterfall Webcast Replay

Introduce yourself to the SiriusDecisions Rearchitected Demand Waterfall to improve marketing and sales eff...

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The SiriusDecisions Route-to-Market Framework Webcast Replay
The SiriusDecisions Route-to-Market Framework Webcast Replay

Determine the best channel strategy for your organization.

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