It's (No Longer) Greek to Me!​: A New Approach to Optimizing the Account-based Marketing and Sales Revenue Engine Webcast Replay

November 22, 2019

The SiriusDecisions Demand Unit Waterfall is a model designed to help b-to-b organizations better understand and track the account and contact activity within their current and prospective accounts. The Demand Unit Waterfall is particularly relevant to account-based marketing (ABM) as it provides a methodology for understanding the activities of individuals within specific buying groups, rather than simply focusing on multiple, disparate leads from these high-value accounts. However, many organizations struggle to articulate the contributions of sales and marketing in this new account-based ecosystem.

Previous Article
The "Yelp" Effect: What to Know about B2B Review Sites Webcast Replay
The "Yelp" Effect: What to Know about B2B Review Sites Webcast Replay

In this Webinar replay, we clarify the components of B2B review sites and provide context for where they ma...

Next Item
Enablement Is the New Black: Driving Peak Competence Across the Entire Revenue Engine Webcast Replay
Enablement Is the New Black: Driving Peak Competence Across the Entire Revenue Engine Webcast Replay

In this replay, we identify the connections between sales, partner and customer success interactions that m...

×

View Now

First Name
Last Name
Title
Title Level
Company
Business Phone
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
I consent to SiriusDecisions processing my data and sending me marketing communications
Refer to our Privacy Policy
Thank you!
Error - something went wrong!