Getting b-to-b sales and marketing organizations aligned and working toward shared goals is critical to driving increased revenue and profitability. Introduced last May, the SiriusDecisions Sales and Marketing Planning Models introduced a framework for aligned sales and marketing annual planning. Today, the new Revenue Engine Planning tool is a hands-on tool that you can use to align your sales revenue plan with your marketing production plan. In this replay we will share the provide step-by-step processes for establishing objectives, routes to market, coverage and segmentation structures that link directly to corporate goals and the go-to-market architecture. We will introduce the models and discuss how sales and marketing should collaboratively develop their annual plans to ensure a well-defined and coordinated approach to kicking off the year with everything in place. You will walk away with the following:
- An overview of the SiriusDecisions Revenue Engine Planning tool so you can see the steps at a high level
- An introduction of a hypothetical company that has a planning challenge so we can simulate their sales and marketing planning steps
- And then we will show you how the new Revenue Engine Planning tool will enable you to build a marketing plan on top of a realistic sales revenue plan.
