Intro to B-to-B Marketing: Building a Strong Foundation Webcast Replay

July 31, 2019

As b-to-b marketing continues to transform, it’s more important than ever for organizations to establish a common understanding of foundational b-to-b marketing concepts. Even for those outside of the marketing organization, it can be helpful to understand where marketing fits into the larger ecosystem and how it will achieve success. In this replay, Kristin Farwell, Research Director in Demand Marketing, will share those key foundational elements and their importance to achieving sustained growth. She will also share where organizations struggle and the importance of a formalized marketing enablement programs.

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