Improved Measurement and Alignment with the Rearchitected Demand Waterfall Webcast Replay

December 22, 2015


Introduce yourself to the SiriusDecisions Rearchitected Demand Waterfall® to improve marketing and sales efficiency and effectiveness

Watch our on-demand webcast to walk through the SiriusDecisions Rearchitected Demand Waterfall®, and learn clear lead funnel stage definitions and terminology, as well as strategies to diagnose investments in programs for guiding your use of this best-in-class framework.

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Lead Nurturing Essentials for Prospects and Customers Webcast Replay
Lead Nurturing Essentials for Prospects and Customers Webcast Replay

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Keeping Score To Win With Customer Adoption Marketing: Lessons from Ariba's Journey Webcast Replay
Keeping Score To Win With Customer Adoption Marketing: Lessons from Ariba's Journey Webcast Replay

Learn how to deliver growth from existing customers by utilizing customer adoption marketing as a more effi...

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