Emerging Growth: Planning 2020 Webcast Replay

October 9, 2019

Planning for the upcoming fiscal year can be a daunting initiative for many b-to-b leaders. It’s easy to fall back on the tactics that were executed in the previous year, instead of considering new shifts in the market and insights on what’s working for other organizations. Every emerging company experiences unique challenges and opportunities and has limited resources that must be used as efficiently as possible. Marketing success at emerging companies requires a data-driven approach to decision-making, consistent focus and the right balance of people, process and technology. In this replay, we describe five trends that will impact emerging-company marketing leaders’ priorities in 2020.

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