Emerging Company Campaign Plan-on-a-Page Webcast Replay

March 21, 2018

A successful campaign plan starts with a clear understanding of the numerical goals that marketing plans to achieve. Without a structured approach that aligns campaign plans to marketing plans, emerging companies tend to develop campaigns based on past tactics, current activities and/or a wish list of what they would like to do. Emerging-company marketers need a straightforward methodology that enables more strategic planning and ensures alignment to the specific objectives that move the business forward.

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