In a recent study of CMOs and marketing executives, many indicated that they planned to make significant changes in the strategy, organization, capabilities and resources that they allocate to digital marketing.
In this webcast replay, I explore the three models that offer guidance to companies looking to embark on a digital transformation.
In this replay, you will walk away with a better understanding of:
- the three models comprising the Digital Transformation Framework
- considerations to ensure that your organization chooses a digital path that aligns with the current state
- challenges that need to be addressed to ensure continued digital success and growth