Gain insights from SiriusDecisions' 2015 B-to-B Buying Study, which investigated the buying behaviors of more than 1,000 b-to-b executives who were involved in a significant b-to-b purchase decision within the past six months. The data collected represents an estimated half-billion dollars in b-to-b purchases across North America and Europe, which should help fuel your strategies for demand creation and lead nurturing.
Home » B-to-B Webcast Library by SiriusDecisions » Demystifying B-to-B Buying for 2015 and Beyond Webcast Replay
Introducing the SiriusDecisions Content Strategy Turbine Webcast Replay
Transform your organization's approach to content strategy.
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Planning Assumptions for 2019: Account-Based Marketing Growth Webcast Replay
In this replay, we share five planning assumptions that ABM leaders should incorporate into their planning for 2019.
The SiriusDecisions Channel Recruitment Waterfall Webcast Replay
To help organizations build their own recruitment process, SiriusDecisions has designed the Channel Recruitment Waterfall.
Brand and Communications Tech: Build, Buy or Hire Webcast Replay
Understand the core and extended capabilities that technology can deliver to support brand and communications business priorities.
Illumina’s Content Strategy & Operations ROI Award Presentation from Summit 2018 Webcast Replay
SiriusDecisions’ Christine Polewarczyk joins Kathleen Pierce from Illumina to give a replay presentation of Illumina’s Content Strategy & Operations ROI Award Summit session.
Introducing the Channel Sales Profitability Model: Quantify the Probability of Success Webcast Replay
We would like to introduce the SiriusDecisions Channel Sales Profitability Model, a diagnostic tool that measures a supplier’s ability to yield financial gain through partnering.
2019 Planning Assumptions: Sales Leaders Webcast Replay
In this replay, we share six planning assumptions that identify how CSOs can leverage their current sales investments more effectively and hit their 2019 revenue goals.
Ensuring Quota Attainment Through Better Joint Partner Planning Webcast Replay
Collaborating with partners to build business plans should be a process that defines mutually beneficial strategies that drive action, accountability and revenue growth.
Content Infrastructure: A Capabilities-Driven View of the Stack that Drives Growth Webcast Replay
Channel Marketing Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth Webcast Content
This replay will provide an understanding of the core and extended capabilities that technology can deliver to support channel marketing business priorities.
Demand Creation Infrastructure: A Capabilities-Driven View of the Stack that Drives Growth Webcast Replay
Understand the core and extended capabilities that technology can deliver to support demand creation business priorities.
2019 Planning Assumptions: Marketing Leaders Webcast Replay
Asking the right questions helps the CMO anticipate what marketing must get right to accelerate the organization’s growth agenda and drive operational excellence.
Launch Plan on a Page Webcast Replay
The SiriusDecisions Launch Plan on a Page can be used to communicate with stakeholders – from executives down to working teams – who are vested in the launch’s success.
The European Buyer Insights Gap Index
In this replay, we identify the gap that exists between how buyers want to interact with sales and marketing vs. how sales and marketing attempt to engage their prospects.
2019 Demand Creation Planning Assumptions Webcast Replay
In this replay, we describe four planning assumptions that demand leaders should incorporate into their planning for 2019.
2019 Planning Assumptions: Product Management Webcast Replay
In this replay, we describe six assumptions that product management leaders should incorporate into their planning for 2019.
2019 Planning Assumptions: Channel Sales Webcast Replay
In this replay, we describe the Channel Sales Profitability planning assumptions that channel sales leaders are incorporating into their planning for 2019.
2019 Planning Assumptions: Customer Engagement Webcast Replay
In this replay, we describe five trends that customer engagement leaders should incorporate into their planning for 2019.
2019 Planning Assumptions: Healthcare Leaders Webcast Replay
This replay reviews five areas of opportunity that should drive the priorities of healthcare marketing leaders in 2019.
2019 Planning Assumptions: Brand and Communications Webcast Replay
In this replay, Julie shares the five planning assumptions that will affect Brand and Communications teams in 2019.
SiriusFoundations: Content Strategy & Ops Webcast Replay