Demystifying B-to-B Buying for 2015 and Beyond Webcast Replay

July 1, 2015

Gain insights from SiriusDecisions' 2015 B-to-B Buying Study, which investigated the buying behaviors of more than 1,000 b-to-b executives who were involved in a significant b-to-b purchase decision within the past six months. The data collected represents an estimated half-billion dollars in b-to-b purchases across North America and Europe, which should help fuel your strategies for demand creation and lead nurturing.

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B-to-B Alignment: Core Models and Concepts Webcast Replay
B-to-B Alignment: Core Models and Concepts Webcast Replay

Understand how a b-to-b organization’s revenue-producing functions (sales, marketing, product) can work in ...

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