Content Strategy and Operations: Planning 2020 Webcast Replay

October 2, 2019

Planning for the upcoming fiscal year can be a daunting initiative for many b-to-b leaders. It’s easy to fall back on the tactics that were executed in the previous year, instead of considering new shifts in the market and insights on what’s working for other organizations.

In this webcast replay, we outline four planning assumptions that CMOs, content leaders and marketing teams should consider in their 2020 planning to optimize content’s impact on the customer experience by improving metadata, agile competencies and other strategic components.

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Agile: Definition, Elements, Benefits, Assessment Replay
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Demand Marketing: Planning 2020 Webcast Replay
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