Most sales leaders find that knowledge gaps among sales reps are a key reason for not achieving quota. However, b-to-b buyers continue to report that the sales rep from the winning provider has a strong impact on their decision making. What is it that winning providers do differently to address sales knowledge gaps and increase the effectiveness of buyer interactions with sales reps?
This replay will provide the following benefits:
- What winning providers do differently to transfer knowledge so sales reps bring value to interactions with buyers
- Gain insight into how buyers perceive sales interactions and the confidence level of sales reps to execute interactions
- Learn how marketing and sales interlock to create and deliver sales knowledge transfer programs that close the common sales knowledge gaps