Channel Marketing Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth Webcast Content

September 14, 2018

Technology has become a critical element for leaders who want to deliver on strategic and operational priorities. Having the right technology stack is vital for business growth, scalability and competitive advantage. The question is, what technologies are required, and why? What capabilities are required to accomplish goals, and how can leaders make smart investments to complement that they already have?


This replay provides the following benefits:

  • Understand the core and extended capabilities that technology can deliver to support channel marketing business priorities
  • See examples of the technology categories required to deliver those capabilities
  • Learn how to tie future technology acquisitions to business objectives as organizations grow and mature
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Content Infrastructure: A Capabilities-Driven View of the Stack that Drives Growth Webcast Replay
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Demand Creation Infrastructure: A Capabilities-Driven View of the Stack that Drives Growth Webcast Replay
Demand Creation Infrastructure: A Capabilities-Driven View of the Stack that Drives Growth Webcast Replay

Understand the core and extended capabilities that technology can deliver to support demand creation busine...

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