Business Transformation: Implications for Brand and Communications Webcast Replay

January 9, 2019

SiriusDecisions’ 2018 B-to-B Leadership Study reveals poor communication is the number one reason why many strategic initiatives fail to meet expectations. Transformation doesn’t just happen; it requires a structured and consistent approach to get buy-in, create and execute a plan, and ensure the transformation sustains over time. In this webcast replay, we provide an understanding of the role of communications in a transformation, internal and external communications strategies for transformation efforts, and a playbook to guide communications efforts through all phases of transformation.

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