Brand and Communications: Planning 2020 Webcast Replay

August 27, 2019

Planning for the upcoming fiscal year can be a daunting initiative for many b-to-b leaders. It’s easy to fall back on the tactics that were executed in the previous year, instead of considering new shifts in the market and insights on what’s working for other organizations. For brand and communications leaders who invest in new technologies and processes, a long period of underinvestment and underappreciation will end as the value of brand activities becomes newly visible and quantifiable. In this webcast, we describe five planning assumptions that brand and communications leaders should incorporate into their planning for 2020.

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