B-to-B Alignment: Core Models and Concepts Webcast Replay

June 5, 2015

Understand how a b-to-b organization’s revenue-producing functions (sales, marketing, product) can work in concert with one another by aligning around the most basic of issues including Demand Types/Sub-Types, Relative Targeting, the B-to-B Buying Cycle and Lead Taxonomy.

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Next-Generation Waterfall Diagnostics Webcast Replay
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