While many organizations are certainly seeing some great results from ABM, some find that their ABM journey has been filled with bumps and detours – and haven’t been able to achieve the success they had hoped for. The lack of ABM success in these organizations is likely a direct result of their lack of preparation before adopting an ABM approach. They may not have understood what it takes to succeed in ABM not only in marketing and sales, but throughout the broader organization.
In this replay, we introduce marketing and sales leaders to SiriusDecisions’ Account-Based Marketing Readiness Model, which helps organizations identify potential blind spots they may face and questions they should ask as they prepare to adopt ABM.
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