An Overview of the SiriusDecisions Demand Unit Waterfall™ Webcast Replay

March 21, 2019

The vast majority of B-to-B buying decisions are made by a group of people as opposed to an individual. The Demand Unit Waterfall™ is an evolutionary change of the demand management process, designed to focus on buying groups, and track the progression of these buying groups and opportunities. It allows sales and marketing to align on the same outcome, which is to plan, identify, engage, qualify and close buying groups and opportunities as opposed to individuals.

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