Activating Persona and Buyer Insights for Demand Creation Webcast Replay

November 13, 2018

Many b-to-b organizations are adopting a persona-based approach to marketing and sales to achieve audience-centricity. Operationalizing personas into campaigns requires deep buyer insights with a detailed understanding of how the buyer wants to buy. Although portfolio marketing and demand creation need to collaborate closely when leveraging persona and buyer insights in demand creation programs, this is a critical link that is often weak across b-to-b organizations, which impacts business performance.

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Take Me To Your Leader: The Leadership Characteristics That Matter Most For B-to-b Success Webcast Replay
Take Me To Your Leader: The Leadership Characteristics That Matter Most For B-to-b Success Webcast Replay

Why do organizations rise and fall on the qualities of their leaders? There is an abundance of data and res...

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2019 Planning Assumptions: Channel Marketing Webcast Replay
2019 Planning Assumptions: Channel Marketing Webcast Replay

In this replay, we describe five planning assumptions that channel marketing leaders should incorporate int...

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