Planning for the upcoming fiscal year can be a daunting initiative for many B2B leaders. It’s easy to fall back on the tactics that were executed in the previous year, instead of considering new shifts in the market and insights on what’s working for other organizations.
In this replay, we describe five planning assumptions that ABM leaders need to be aware of and take action on as they begin their planning for 2020 and continue to evolve in the dynamic world of B2B.
