A SiriusStar is Born: Marketing Operations Transformation at Blackbaud Webcast Replay

March 27, 2019

SiriusStars is an exclusive community of high-performing and highly influential clients selected for their exceptional work leveraging and implementing SiriusDecisions research and advice. In this replay, SiriusDecisions’ own Cristina De Martini, Service Director of Marketing Operations Strategies, speaks with SiriusStar Michelle McCarthy, Director of Marketing Operations at Blackbaud. Cristina and Michelle will discuss the 5 year Marketing Operations transformation that automated many of Blackbaud’s systems and processes and led to the adoption and ultimately the operationalization of the SiriusDecisions Rearchitected Demand Waterfall®.

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