2019 Planning Assumptions: Sales Leaders Webcast Replay

September 20, 2018

SiriusDecisions defines sales efficiency as the amount of revenue generated for every dollar invested in sales, and our data shows wide variability in this metric among companies. Chief sales officers (CSOs) can increase sales efficiency through three primary methods: reducing costs, increasing revenue or a combination of these. In this replay, we share six planning assumptions that identify how CSOs can leverage their current sales investments more effectively and hit their 2019 revenue goals.

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