A successful b-to-b CMO needs to know what questions to ask of the business to develop a sound long-term marketing strategy and support real-time decisions about daily activities. Asking the right questions helps the CMO anticipate what marketing must get right to accelerate the organization’s growth agenda and drive operational excellence. In this replay, we describe five important trends that will impact the priorities of CMOs and marketing executives in 2019.
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Demand Creation Infrastructure: A Capabilities-Driven View of the Stack that Drives Growth Webcast Replay
Understand the core and extended capabilities that technology can deliver to support demand creation busine...
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