Home » B-to-B Webcast Library by SiriusDecisions » 2019 Planning Assumptions: Channel Marketing Webcast Replay

× Share this Article

Facebook
Twitter
Email
LinkedIn

2019 Planning Assumptions: Channel Marketing Webcast Replay

November 7, 2018

Share this Article
Facebook
Twitter
Email
LinkedIn

Channel marketing teams that are intent on improving partner experience, expanding through-partner marketing efforts and optimizing customer engagement through partners must cater to multiple partner types despite flat investment levels and scarce resources. Today’s channel marketers also are responsible for implementing partner engagement and demand creation processes supported by channel-specific technologies and fueled by the data that these systems generate.

In this replay, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2019.

Activating Persona and Buyer Insights for Demand Creation Webcast Replay

Many b-to-b organizations are adopting a persona-based approach to marketing and sales to achieve audience-...

Next Item

Agile Demand Marketing: Are you Building a Bridge or Crossing a River Webcast Replay

In this webinar we will outline some of the key components of the Agile Scrum methodology and how they can ...

View Now

First Name

Last Name

Email Address

Title

Title Level

Company

Business Phone

Country

State or Province

Revenue Size

Industry

I'm ready to speak with sales

I consent to SiriusDecisions processing my data and sending me marketing communications

Refer to our Privacy Policy

Thank you!

Error - something went wrong!

Most Recent Articles

Put a Ring on It: The SiriusDecisions Customer Engagement Model Webcast Replay

2019 Planning Assumptions: Channel Marketing Webcast Replay

Previous Article

Next Item

Most Recent Articles

In this replay, we share the SiriusDecisions Customer Engagement Model, a best practice approach to measure the quality of customer relationships using standard business measures.

In this replay, Heather Loisel, General Manager of Consulting & Learning at SiriusDecisions, present the elements of a best-in-class campaign framework for planning and implementation.

Data privacy has become a global imperative and can have a direct, material and long-term impact on an organization’s brand.

In this webcast replay, we discuss the key product management differences between on-premise software and software as a service (SaaS) and how product management leaders need to adapt to these changes

Senior business leaders who wish to drive revenue and growth must prioritize close alignment between sales and marketing.

B-to-b organizations spend a great deal of energy tracking, understanding and managing the buyer’s journey with the expectation that the buyer-centric approach will lead to a sale.

Once considered two separate paths, the buyer’s journey and the customer lifecycle are now inextricably linked, and customers expect a unified experience across both.

Watch this replay to find out the top 5 b-to-b marketing skills and competencies needed for success in 2019.

In this replay, you will gain a deeper understanding of the attributes of great b-to-b brands and how they strengthen customer engagement.

In this webcast replay we explore how buyer insights inform the design and activation of demand programs and how to align the sales process to the buying decision process.

In this webcast replay, we will help you understand the current regulatory landscape impacting GDPR adherence and how it impacts account-based marketing.

In this replay, you will learn a practical approach to conducting a successful brand survey that delivers reliable, accurate and actionable insights for your organization.

In this webcast replay we discuss and dispel some of the popular "Myths" of B2B Demand Marketing.

SiriusDecisions’ 2018 B-to-B Leadership Study reveals poor communication is the number one reason why many strategic initiatives fail to meet expectations.

B-to-b organizations are under pressure to increase sales productivity and leveraging technology is a key component of that strategy.

Getting b-to-b sales and marketing organizations aligned and working toward shared goals is critical to driving increased revenue and profitability. Introduced last May, the SiriusDecisions Sales and

In this webcast replay we describe how four companies from both sides of the Atlantic are using GDPR to drive dramatic results.

Customer engagement insights have become an essential resource to help chief financial officers (CFOs) attain their goals, but many customer engagement leaders, when they do their own reporting, still

Most sales leaders find that knowledge gaps among sales reps are a key reason for not achieving quota. However, b-to-b buyers continue to report that the sales rep from the winning provider has a stro

The SiriusDecisions Pricing and Packaging Blueprint defines a best-in-class four-phase process that guides the development of pricing and packaging tailored to each buyer segment.