2019 Planning Assumptions: Channel Marketing Webcast Replay

November 7, 2018

Channel marketing teams that are intent on improving partner experience, expanding through-partner marketing efforts and optimizing customer engagement through partners must cater to multiple partner types despite flat investment levels and scarce resources. Today’s channel marketers also are responsible for implementing partner engagement and demand creation processes supported by channel-specific technologies and fueled by the data that these systems generate.

In this replay, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2019.

Previous Article
Activating Persona and Buyer Insights for Demand Creation Webcast Replay
Activating Persona and Buyer Insights for Demand Creation Webcast Replay

Many b-to-b organizations are adopting a persona-based approach to marketing and sales to achieve audience-...

Next Item
Agile Demand Marketing: Are you Building a Bridge or Crossing a River Webcast Replay
Agile Demand Marketing: Are you Building a Bridge or Crossing a River Webcast Replay

In this webinar we will outline some of the key components of the Agile Scrum methodology and how they can ...

×

Download Now

First Name
Last Name
Business Phone
Job Title
Industry
Company Name
Company Address
City - optional
State - optional
Zip/Postal Code - optional
Country
!
Thank you!
Error - something went wrong!