2019 Planning Assumptions: Brand and Communications Webcast Replay

August 16, 2018 Neil Gollogly

Measuring the impact of brand and reputation on demand is a key requirement when brand and communications leaders seek increased investment, and there is a need for stronger functional interlock between brand and communications and the rest of the organization. SiriusDecisions has identified five planning assumptions that should drive the agenda of brand and communications leaders in 2019.

In this replay, Julie shares the five planning assumptions that will affect Brand and Communications teams in 2019.

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