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The SiriusDecisions Campaign Implementation Process

October 2, 2019

To develop effective campaigns, marketing leaders must align goals and resources across the marketing organization as well as sales and product groups. Although the SiriusDecisions Campaign Framework outlines the structure for integrated campaigns that are aligned to business goals, the SiriusDecisions Campaign Implementation Process provides a six-step guide to plan, deploy, execute and optimize integrated campaigns.

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The SiriusDecisions B2B Marketing Value Model
The SiriusDecisions B2B Marketing Value Model

Define the full scope and unlock the potential value of the marketing function.