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The SiriusDecisions B-to-B Marketing Value Model

August 9, 2019

The SiriusDecisions B-to-B Marketing Value Model defines the nine marketing audiences, how marketing addresses the needs of each audience and how the overall business benefits from marketing delivering value to those audiences.

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The SiriusDecisions Customer Retention Model
The SiriusDecisions Customer Retention Model

Take a proactive and predictive approach to customer retention.