The SiriusDecisions B2B Marketing Value Model

August 9, 2019

The SiriusDecisions B2B Marketing Value Model defines the nine marketing audiences, how marketing addresses the needs of each audience and how the overall business benefits from marketing delivering value to those audiences.

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The SiriusDecisions Campaign Implementation Process
The SiriusDecisions Campaign Implementation Process

Implement a fully integrated, audience-centric marketing campaign.

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The SiriusDecisions Customer Retention Model
The SiriusDecisions Customer Retention Model

Take a proactive and predictive approach to customer retention.