×

Download Now

First Name
Last Name
Title
Title Level
Company
Business Phone
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
I consent to SiriusDecisions processing my data and sending me marketing communications
Refer to our Privacy Policy
Thank you!
Error - something went wrong!
   

The SiriusDecisions B2B Marketing Value Model

August 9, 2019

The SiriusDecisions B2B Marketing Value Model defines the nine marketing audiences, how marketing addresses the needs of each audience and how the overall business benefits from marketing delivering value to those audiences.

Previous
The SiriusDecisions Campaign Implementation Process
The SiriusDecisions Campaign Implementation Process

Implement a fully integrated, audience-centric marketing campaign.

Next Item
The SiriusDecisions Customer Retention Model
The SiriusDecisions Customer Retention Model

Take a proactive and predictive approach to customer retention.