The SiriusDecisions Technology Alignment Framework

March 2, 2018

Marketing operations leaders support decisions for marketing technology investment, and guide implementation and ongoing management. The SiriusDecisions Technology Alignment Framework enables these efforts by outlining a systematic, iterative approach for sales, marketing and product organizations to align their technology infrastructure.

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The SiriusDecisions Eight Cs of Effective Organizational Design
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The SiriusDecisions Marketing Operations Range of Responsibilities Model
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