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The SiriusDecisions Scope of ABM Model

January 17, 2018

Account-based marketing leaders create a clear understanding of roles and responsibilities for winning ABM teams, helping nurture ABM practitioners. The SiriusDecisions Scope of ABM Model supports this goal by helping leaders determine how to define the function’s roles and responsibilities.

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The SiriusDecisions ABM Framework
The SiriusDecisions ABM Framework

Establish clear ABM objectives, scope and responsibilities - partnering with sales and others.

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The SiriusDecisions Aligned Measurement Framework
The SiriusDecisions Aligned Measurement Framework

Effectively measure your ABM efforts and marketing performance with a consistent, structured approach.