The SiriusDecisions Revenue Ecosystem

June 25, 2018

Marketing leaders at emerging companies plan for the handoff of product marketing deliverables to a revenue marketing function that uses the deliverables to plan programs that drive awareness, create demand and enable sales to engage and convert prospects and customers. The SiriusDecisions Revenue Ecosystem supports their work by providing a macro view that extends across product, marketing and sales and a framework for simplifying and clarifying the understanding and management of cross-functional alignment in a workflow.

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The SiriusDecisions Anatomy of an Emerging Company Marketing Plan
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The SiriusDecisions Emerging Company Marketing Measurement Process
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