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The SiriusDecisions Program Pendulum Framework

September 1, 2016

Demand marketing leaders design, build and execute demand creation programs that enable buyers throughout their decisionmaking process. The SiriusDecisions Program Pendulum is a methodology that empowers leaders to accomplish these goals through the creation of marketing programs that consistently drive business results. The framework brings order to the process of developing marketing programs and generates insights that conserve program momentum.

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The SiriusDecisions Intelligent Growth Readiness Framework
The SiriusDecisions Intelligent Growth Readiness Framework

Determine your organization's level of preparedness for growth.

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The SiriusDecisions Needs Aperture
The SiriusDecisions Needs Aperture

Better understand and prioritize your customers' needs.