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The SiriusDecisions Messaging Nautilus®: Corporate Brand

November 3, 2017

Brand and communications leaders must craft and activate a meaningful corporate message and narrative that articulates and reinforces the organization’s fundamental value to internal and external audiences. The SiriusDecisions Messaging Nautilus: Corporate Brand provides a structured methodology for developing corporate messaging that creates a halo of value for offerings and drives business value with corporate stakeholders.

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The SiriusDecisions Aligned Measurement Process Model
The SiriusDecisions Aligned Measurement Process Model

Manage cross-marketing measurement, analytics and reporting processes for visibility into both marketing pe...

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The SiriusDecisions Product Management Range of Responsibilities Model
The SiriusDecisions Product Management Range of Responsibilities Model

Define the responsibilities of a world-class product management function.