Marketing operations leaders must facilitate a best-in-class marketing planning process that includes aligning with business objectives and developing operational budgets. The SiriusDecisions Marketing Planning Process supports this initiative by enabling the CMO and the designated marketing planning role or team to align objectives, build a marketing plan, distribute it to functional teams, assess its performance and adjust as needed. Each phase of this six-phased process involves specific participants, objectives, inputs, tasks and deliverables – along with appropriate planning, modeling, measurement and reporting frameworks.
The SiriusDecisions Sales Planning Model
Drive a cross-organizational sales planning process that reinforces alignment between sales, marketing and ...
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The SiriusDecisions Sales Coverage Design Process
Advance your sales organization through fact-based, data-driven and comprehensive coverage design that leads to increased sales effectiveness and greater profitability.
The SiriusDecisions Campaign Implementation Process
Implement a fully integrated, audience-centric marketing campaign.
The SiriusDecisions B2B Marketing Value Model
Define the full scope and unlock the potential value of the marketing function.
The SiriusDecisions Customer Retention Model
Take a proactive and predictive approach to customer retention.
The SiriusDecisions Campaign Framework
Enhance your relevance and strategic alignment, and improve your execution efficiency with our best-in-class framework.
The SiriusDecisions Customer Engagement Range of Responsibilities Model
The SiriusDecisions Customer Engagement Range of Responsibilities Model defines the role of customer engagement across three disciplines – customer experience, customer marketing and customer success.
The SiriusDecisions Partner Program Design Model
The SiriusDecisions Partner Program Design Model provides an approach that shows how multiple functions are are involved in driving channel partner program design and development.
The SiriusDecisions Customer Advocacy Model
The SiriusDecisions Customer Advocacy Model provides a best-in-class model for planning and building a robust customer advocacy approach. The model comprises three stages: define, design and develop.
The SiriusDecisions Data-Driven Operating Model
The SiriusDecisions Data-Driven Operating Model details the three elements that organizations need to be truly data-driven – insight requirements, data management and team enablement.
The SiriusDecisions Anatomy of an Emerging Company Marketing Plan
The SiriusDecisions Anatomy of an Emerging Company Marketing Plan provides a six-step process and plan-on-a-page template to align with company growth plans.
The SiriusDecisions Emerging Company Marketing Measurement Process
The SiriusDecisions Emerging Company Marketing Measurement Process is a process that outlines the key stages of marketing measurement at emerging companies – strategy, execution and evolution.
The SiriusDecisions Channel Sales Profitability Model
The SiriusDecisions Channel Sales Profitability Model was created to help channel sales quantify the probability of achieving organizational goals.
The SiriusDecisions Scope of Content Strategy and Operations Model
The SiriusDecisions Scope of Content Strategy and Operations defines the scope of today’s content strategy and operations function and what separates basic content practices from advanced ones.
The SiriusDecisions Demand Unit Waterfall™ Logical Data Model
Redesign the systems that manage and track your leads and opportunities so you can proactively target buying groups.
The SiriusDecisions ABM Technology Landscape
Provide awareness of core and extended tools and insights that should be considered throughout all stages of the ABM journey.
The SiriusDecisions Go-to-Market Architecture Model
The SiriusDecisions Go-to-Market Architecture Model provides best practice planning exercises for aligning GTM strategy across product, marketing and sales on a clear view of the buyer audience.
The SiriusDecisions Demand Waterfall® Overview
Best-in-class demand marketing leaders build and optimize aligned demand management processes to increase marketing’s contribution to pipeline and growth.
The SiriusDecisions Transformation Model
The SiriusDecisions Transformation Model provides a best-in-class workflow for depicting the activities, key deliverables and decision gates required to mitigate risk and maximize success for orgs.
The SiriusDecisions Eight Cs of Effective Organizational Design
The SiriusDecisions Eight Cs of Effective Organizational Design supports their efforts by providing a systematic approach to organizational design that aligns marketing to the company’s growth plans.
The SiriusDecisions Technology Alignment Framework