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The SiriusDecisions Marketing Planning Process

November 30, 2017

Marketing operations leaders must facilitate a best-in-class marketing planning process that includes aligning with business objectives and developing operational budgets. The SiriusDecisions Marketing Planning Process supports this initiative by enabling the CMO and the designated marketing planning role or team to align objectives, build a marketing plan, distribute it to functional teams, assess its performance and adjust as needed. Each phase of this six-phased process involves specific participants, objectives, inputs, tasks and deliverables – along with appropriate planning, modeling, measurement and reporting frameworks.

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The SiriusDecisions Sales Planning Model
The SiriusDecisions Sales Planning Model

Drive a cross-organizational sales planning process that reinforces alignment between sales, marketing and ...

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The SiriusDecisions Messaging Nautilus™: Corporate Brand
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The SiriusDecisions Messaging Nautilus: Corporate Brand provides a structured methodology for developing co...