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The SiriusDecisions Intelligent Growth Readiness Framework

September 1, 2016

Marketing executives determine the best strategy and facilitate a best-in-class marketing planning process that includes aligning business objectives and prioritizing investment. The SiriusDecisions Intelligent Growth Readiness Framework aids in these efforts by presenting a method for assessing functional readiness to execute a growth strategy and a process for identifying and prioritizing gaps that, when filled, can transform into a set of actions that inform and align product, marketing and sales plans.

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