Portfolio marketing leaders focus on designing go-to-market strategy and architecture for the enterprise offering portfolio and moving from product- to audience-centricity. The SiriusDecisions Go-to-Market Architecture Model assists leaders by providing best practice planning exercises for aligning go-to-market strategy across product, marketing and sales on the basis of a clear view of the buyer audience.
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The SiriusDecisions ABM Technology Landscape
Provide awareness of core and extended tools and insights that should be considered throughout all stages o...
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Redesign the systems that manage and track your leads and opportunities so you can proactively target buying groups.
The SiriusDecisions ABM Technology Landscape
Provide awareness of core and extended tools and insights that should be considered throughout all stages of the ABM journey.
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The SiriusDecisions Technology Alignment Framework outlines a systematic, iterative approach for sales, marketing and product organizations to align their technology infrastructure.
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