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The SiriusDecisions Employee Lifecycle Marketing Framework

March 2, 2016

Brand and communications leaders support potential and existing employees with communications programs that deepen engagement and build employment brand, while aligning executive communications to business objectives.. The SiriusDecisions Employee Lifecycle Marketing Framework was created to aid in their efforts by providing a four-phase approach to attracting, informing and engaging employees to drive higher productivity, engagement and advocacy.

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The SiriusDecisions Product Marketing and Management Model
The SiriusDecisions Product Marketing and Management Model

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