The SiriusDecisions Emerging Company Marketing Workflow Model

July 24, 2018

Whether the organization has hired its first marketer or has a team of 20 full-time staff, there are seven core marketing disciplines that are required to stand up an effective marketing function. These include marketing leadership, product marketing, revenue marketing, communications, events, digital and marketing operations. The Emerging-Company Marketing Workflow Model provides a clear picture of the way marketing work flows at an emerging company. In addition, it segments the work into four areas: marketing strategy, revenue marketing, marketing execution and marketing measurement.

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