Marketing leaders drive marketing performance by deploying leadership best practices and equipping and enabling individuals and teams and the workflow that ties them together. The SiriusDecisions Eight Cs of Effective Organizational Design supports their efforts by providing a systematic approach to organizational design that aligns marketing to the company’s growth plans (the right people, process and skills). The pillars (or Cs) of the model represent essential actions to take.
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The SiriusDecisions Transformation Model
The SiriusDecisions Transformation Model provides a best-in-class workflow for depicting the activities, ke...
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