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The SiriusDecisions Demand Unit WaterfallTM

May 16, 2017

Best-in-class demand marketing leaders build and optimize aligned demand management processes to increase marketing’s contribution to pipeline and growth. The SiriusDecisions Demand Unit Waterfall has evolved to better support leaders in their efforts by focusing on buying groups, their needs, and solution match and providing a framework for understanding how effective an organization is at identifying, attracting, engaging and qualifying that demand.

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The SiriusDecisions Sales Operating Model
The SiriusDecisions Sales Operating Model

Clearly communicate how to drive scalable and repeatable revenue growth and identify the data to support.

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The SiriusDecisions Customer Experience Design Framework
The SiriusDecisions Customer Experience Design Framework