The SiriusDecisions Rearchitected Demand Waterfall®

March 2, 2016

Hundreds of companies have adopted the SiriusDecisions Demand Waterfall® as the standard for measuring and optimizing demand creation efforts. Updated in 2012, the enhanced version of the waterfall now accounts for demand sourced from both marketing and sales, and showcases the important roles that teleprospecting and inbound marketing play in demand creation.

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The SiriusDecisions Employee Lifecycle Marketing Framework
The SiriusDecisions Employee Lifecycle Marketing Framework

Introduce yourself to the SiriusDecisions Employee Lifecycle Marketing Framework for a strategic, step-by-s...

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The SiriusDecisions Customer Lifecycle Framework
The SiriusDecisions Customer Lifecycle Framework

Learn how to support the customer lifecycle in a systematic way to drive loyalty, retention and growth.