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The SiriusDecisions Rearchitected Demand Waterfall®

March 2, 2016

Hundreds of companies have adopted the SiriusDecisions Demand Waterfall® as the standard for measuring and optimizing demand creation efforts. Updated in 2012, the enhanced version of the waterfall now accounts for demand sourced from both marketing and sales, and showcases the important roles that teleprospecting and inbound marketing play in demand creation.

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The SiriusDecisions Employee Lifecycle Marketing Framework
The SiriusDecisions Employee Lifecycle Marketing Framework

Introduce yourself to the SiriusDecisions Employee Lifecycle Marketing Framework for a strategic, step-by-s...

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The SiriusDecisions Customer Marketing Maturity Model Overview
The SiriusDecisions Customer Marketing Maturity Model Overview

Explore our model for assessing the current state of your customer marketing activities to find opportuniti...