The SiriusDecisions Demand Waterfall® Overview

March 5, 2018

Best-in-class demand marketing leaders build and optimize aligned demand management processes to increase marketing’s contribution to pipeline and growth. The Demand Waterfall V.1, commonly referred to as the original demand waterfall, is designed to support a shared view between marketing and sales of the health of an organization’s new-business-related activities. Much of the success or failure of a function’s contribution to the organization can be boiled down to a handful of demand creation-related metrics.

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The SiriusDecisions Go-to-Market Architecture Model
The SiriusDecisions Go-to-Market Architecture Model

The SiriusDecisions Go-to-Market Architecture Model provides best practice planning exercises for aligning ...

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The SiriusDecisions Transformation Model
The SiriusDecisions Transformation Model

The SiriusDecisions Transformation Model provides a best-in-class workflow for depicting the activities, ke...