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The SiriusDecisions Data-Driven Operating Model

July 10, 2018

Marketing operations leaders design marketing’s data strategy and devise the best approaches for data quality, unification, access, governance and measurement. The SiriusDecisions Data-Driven Operating Model enables this goal by detailing the three elements that organizations need to be truly data-driven – insight requirements, data management and team enablement.

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The SiriusDecisions Customer Advocacy Model
The SiriusDecisions Customer Advocacy Model

The SiriusDecisions Customer Advocacy Model provides a best-in-class model for planning and building a robu...

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The SiriusDecisions Anatomy of an Emerging Company Marketing Plan
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