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The SiriusDecisions Customer Lifecycle Framework

March 2, 2016

Customer engagement leaders build the business case for investment in the post-sale experience, and define how to measure the business impact of that investment. The SiriusDecisions Customer Lifecycle Framework supports these efforts by providing a framework for identifying gaps and ensuring full customer lifecycle support. Four phases make up the framework from two points of view: the company and the customer.

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The SiriusDecisions Rearchitected Demand Waterfall®
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