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The SiriusDecisions Customer Advocacy Model

July 24, 2018

Customer engagement leaders define the role of customer advocacy: recruiting, growing
and measuring the impact of advocacy programs; staffing; and advocacy platforms and
technologies. The SiriusDecisions Customer Advocacy Model provides a best-in-class model
for planning and building a robust customer advocacy approach. The model comprises three
stages: define, design and develop.

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The SiriusDecisions Partner Program Design Model
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