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The SiriusDecisions Campaign Framework

March 2, 2016

Enhance your buyer relevance and strategic alignment and improve your execution efficiency with our best-in-class framework

Utilize the SiriusDecisions Campaign Framework as a best practice approach for shifting the focus from products to buyer needs, more efficiently developing and using marketing content, and eliminating marketing waste in favor of more effective campaigns.

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The SiriusDecisions Content Model
The SiriusDecisions Content Model

Familiarize yourself with the SiriusDecisions Content Model and the key activities and deliverables require...

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The SiriusDecisions Account-Based Marketing Maturity Model Overview
The SiriusDecisions Account-Based Marketing Maturity Model Overview

Assess the current state of your account-based marketing function across six key areas with the SiriusDecis...