The SiriusDecisions Buyer Persona Framework

October 31, 2017

Portfolio marketing leaders must understand buyer audiences and how they buy to inform campaigns, content and innovation strategies. The SiriusDecisions Buyer Persona Framework supports these efforts by providing a structure for building buyer personas based on functional, emotive, decision process and behavioral attributes for a particular job role.

Previous
The SiriusDecisions Corporate Communications Model
The SiriusDecisions Corporate Communications Model

Learn more about the model that offers a strategic, integrated approach to corporate communications that ba...

Next Item
The SiriusDecisions Brand Lifecycle Framework
The SiriusDecisions Brand Lifecycle Framework

The SiriusDecisions Brand Lifecyle Framework enables brand leaders to cultivatie an effective and durable b...