×

Download Now

First Name
Last Name
Job Title
Title Level
Company
Business Phone
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
Thank you!
Error - something went wrong!
   

The SiriusDecisions Brand Lifecycle Framework

October 31, 2017

Brand and communications leaders must drive brand awareness, perception and preference through brand strategy, rebranding, campaigns, advertising, paid media and post-acquisition integration. The SiriusDecisions Brand Lifecycle Framework enables these initiatives by supplying a best-in-class approach to cultivating an effective and durable brand through brand development initiatives and ongoing brand amplification and optimization activities.

Previous
The SiriusDecisions Buyer Persona Framework
The SiriusDecisions Buyer Persona Framework

Explore the model that depicts a best-in-class approach to defining and aggregating b-to-b buyer personas.

Next Item
The SiriusDecisions Continuous Learning Framework
The SiriusDecisions Continuous Learning Framework

Establish a process to organize and align ongoing learning to competencies and assess learning continuums f...